About Irma & ZandlSlant:
Cultural Observer and Commentator.
Founder of ZandlSlant. I write about trends and culture shifts impacting business, the arts, entertainment, and hospitality.
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BACKGROUND:
Acknowledged for developing the concept of the Alpha Consumer. Wrote “Targeting the Trendsetting Consumer” (published by Dow Jones-Irwin), the first book to explore the role of influential subcultures and nascent trends in brand building.
Founded Xtreme Inc and The Zandl Group to provide first-hand experiences and trend intelligence to clients (Nike, Bacardi, Coca Cola, Anheuser-Busch Inbev SA, Disney, Fox, ESPN X-Games, Conduit Labs, AOL, Ford, GM, BBW, among others).
Published The Hot Sheet, a leading trend report for the business community for over a decade.