About Irma & ZandlSlant:

Cultural Observer and Commentator.

Founder of ZandlSlant. I write about trends and culture shifts impacting business, the arts, entertainment, and hospitality.

Sign up for your free subscription to ZANDLSLANT to receive a weekly newsletter (every Friday).

BACKGROUND:

Acknowledged for developing the concept of the Alpha Consumer. Wrote “Targeting the Trendsetting Consumer” (published by Dow Jones-Irwin), the first book to explore the role of influential subcultures and nascent trends in brand building.

Founded Xtreme Inc and The Zandl Group to provide first-hand experiences and trend intelligence to clients (Nike, Bacardi, Coca Cola, Anheuser-Busch Inbev SA, Disney, Fox, ESPN X-Games, Conduit Labs, AOL, Ford, GM, BBW, among others).

Published The Hot Sheet, a leading trend report for the business community for over a decade.