I Went Down The Bang Energy Drink Influencer Rabbit Hole. Nasty.
WOW! I should have been a detective! Read on for what I uncovered yesterday.
I read about Adam Weitsman, the scrap king, of Upstate New York who has been named one of the Top 10 Entrepreneur Instagram Influencers by VIP Media and HighKey Agency (two companies I had never heard of and could find nothing on even though I googled like mad).
Besides the scrap king, the Top 10 list was comprised mainly of “fitness influencers” who were half-naked young women not shy about displaying their best assets. I find this display of T&A a bit tacky but it is how the Kardashians got their entrepreneurial start so who am I to judge, right?
But something just didn’t smell right about this whole situation so I checked out the influencers’ Instagram accounts and the one thing that kept popping up was Bang Energy Drink.
I googled some more and that’s when I came across this incredible video by Ryan Trahan, a Texas teenager who has has over 2.25 million subscribers on YouTube.
He had gone down the same rabbit hole and wow did he turn up some juicy stuff. It’s totally worth watching even at 18 minutes. Especially worth it if you want to understand more about the tawdry world of influencers and the brands that exploit them. Wow, just wow! And if you do watch, don’t let the first 30 seconds turn you off. Keep watching. It’s worth it. I promise.
Ryan Trahan, you are my man. Genius video!
Scroll down to see more of this current crop of Bang Energy influencers.
Lauren Taylor Dascalo, a 22-year-old fitness, fashion and lifestyle influencer, and YouTuber based in Los Angeles. Instagram username: @laurenndascaloo and bang energy model.
Alexis Clark, a full time model and social media influencer. Instagram influencer: @alexiss_clarkk Bang Energy model.
Danielle Cooper, a promoter of a fitness lifestyle. Instagram username: @danicooppss Bang Energy elite athlete.
Eri Anton, a Latina social media fitness star and successful entrepreneur who has over 1 million followers on Instagram. Instagram username: @erianton_Once again, Bang Energy athlete.
HighKey Brothers (Jordan Lintz, Luke Lintz, and Jackson Lintz), who own and run HighKey Technology Inc., a seller of wireless earbuds and other tech products. Instagram usernames: @highkeyco, @jordanlintz, @lukelintz, @jacksonlintz They have 456K followers and are killing it on TikTok. They’re also part of the HighKey Agency who developed the influencer list as far as I can tell.
