LOVE this!!!

In light of the upcoming ‘Minions’ movie, PANTONE created a hue based on the the lovable yellow characters from Despicable Me.

Universal Pictures and Pantone will also be unveiling a line of fashion designs and products inspired by the movie and the color that will be available at a Selfridges pop-up store in time for the film’s premiere in the UK.

Link to full press release from Pantone here.<

The partnership between Universal and Pantone was born when Pharrell Williams, who helped create the music for the Despicable Me franchise, came up with the idea and the Pantone Color Institute’s Research Team picked up on consumers’ desire to add more energizing color into their lives.

Pantone worked closely with the animation team at Illumination Entertainment to review the existing color range and to identify the most pure representation of the Minions’ iconic yellow color.

The resulting PANTONE Minion Yellow is a custom color designed to represent the sweet and subversive characters. An extroverted hue, it projects playfulness and warmth and is suggestive of intellectual curiosity and enlightenment.

Happy

Co-branding with the movie

Pinterest yellow

This looks so cool!