Here’s how it works: you book a test drive for the new Elantra thru Amazon Prime Now, they send the car (with a trained expert?) to your home or office for you to test drive for an hour. If you’re interested, you end up at the car dealership. That last part seems like a lot of pressure but….

Only running two weekends, ending on August 26-27 and only available in Los Angeles and Orange County. Presumably if all goes well, they might expand the program.

From a branding perspective, both brands benefit because it shows they’re game to try some cool new stuff.

Amazon and Hyundai, btw, have collaborated previously on an Amazon Alexa project for the Genesis.