Scanning thru hundreds of surveys/articles, these 5 caught my eye:

1. Red Lobster Is Their Favorite Restaurant

Millennials are flocking to Red Lobster, according to a survey by Nation’s Restaurant News. They’re loving the large communal tables, trendier menu items like wood-grilled fish, larger shrimp. And let’s not forget the Beyoncé factor: after giving a shoutout to the chain in “Formation,” sales jumped 33% the next day.

 

2. Millennials Are Super Selective When Buying A New Bag

41% said they spent at least a month (or more) thinking about which bag to buy. They’re more likely to really do their research – it’s less about logos and more about the actual product, the details, the structure, and the function. They also often seek out emerging labels.
The decline of flashy logos has been looming over the luxury space for a while now, so this may just be another reason for labels to refocus their branding. (Source NPD)

 

3. Millennials Having a Huge Impact on Real Estate in New York City

Rentals: Developers providing extra bike storage (1 in 5 millennials bikes at least once a week), USB charging ports in apartments (two-thirds of millennials don’t have landlines) and co-working space (nearly one-third of millennials are self-employed). Co-working spaces are — by far — the most popular amenity.

Developer and landlord TF Cornerstone, which has a large population of millennial renters, is negotiating with Citi Bike to open a station at 4720 Center Boulevard, a Long Island City project, and adding co-working throughout its residential portfolio.

Other new amenities: urban gardens, communal kitchens where residents can throw large dinner parties and host events, chefs-in-residence, farmers-in-residence.

Co-working: WeWork’s influence is huge and they’re shaking up the way even traditional landlords are thinking. The TAMI sectors (tech/advertising/media/info tech) — which are most often associated with millennials — were responsible for 72% of all new Manhattan leases signed during 2016’s first quarter.

Hotels: 6,000 rooms are set to come online this year many geared to millennial travelers. By 2020, millennials are projected to comprise 50% of business travelers.

Co-living: Essentially adult dorms — with shared kitchens and common spaces. Co-living is still in its infancy but WeWork is leading the way with WeLive, a venture that debuted at Rudin’s 110 Wall Street in April. The company is aiming to house 34,0000 people at 69 locations worldwide by 2018. Membership starts at $1,375 per month, and units range from one- to four-bedrooms, which can sleep up to eight people. For an additional $125, amenities include cable, laundry, Internet and yoga classes. (Source: Real Deal)

4. Career Ultramarathons – Retool/Refuel Along the Way

95% are willing to spend their own time and money for further training. Millennials see a correlation between career success and “learnability” (ability and desire to learn).

To view the full U.S. version of the report, “Millennial Careers: 2020 Vision,” visit www.manpowergroup.com/millennials.

 

5. Upfronts 2016: Millennials Abandoning Broadcast Networks

Some shows have lost as much as 30-40% of their 18-34-year-old audience. Last season, there were 19 shows that drew 1 million or more 18-34 demo viewers. This season that number has dwindled to 12. Magna Global is moving over $250 million of clients’ marketing dollars over a three-year period from linear TV to YouTube’s Google Preferred.

The most-watched show in broadcast primetime among millennial viewers, just like last season, has been Fox drama Empire, averaging 3 million 18-34 viewers, flat with last season. And that number rises to 4 million among live-plus-three-day viewers and to 4.2 among live-plus seven-day millennial viewers. (Source: Broadcastingcable.com)